Hard Bait

A world of science in every bite.

New
Stunna

From $14.99

New
New
New
New
Choppo Saltwater

From $12.99

New
New
Vibrato® Saltwater

From $6.49

New
Frittside™

From $9.99

New
Choppo

From $10.99

New
Cane Walker

From $8.49

New
SquareBull

From $7.99

Flicker Minnow™

From $6.99

Power Pop

From $7.99

Hit Stick

From $6.99

SPY

From $10.99

Spin Rocket

From $8.99

Spin Bomb

From $8.99

Surge Shad

From $8.49

WakeBull

From $7.99

Bullet Pop

From $7.49

HighJacker

From $8.99

Drift Walker

From $8.99

J-Walker 100

From $8.99

Dredger

From $9.49

J-Walker 120

From $8.99

Cutter™ 110+

From $8.49

Flicker Shad®

From $5.49

Cutter™ 90+

From $8.49

Wild Thang

From $7.99

Bad Shad™

From $7.99

Warpig™

From $7.49

Digger

From $7.99

Berkley® Hard Bait & Jigs Convert A Bite Into Fish In Your Boat

When there’s a fish on your line, we know a lot has gone into getting that fish to bite. At Berkley®, we found success through trial and error, scientific data and discovery, and the courage to try again and again to reach breakthroughs that would change the course of fishing as we know it today. That’s how our Hard Baits were developed — by uncovering how to convert that little bite into a landed fish.

Berkeley® scientists studied how fish swim and replicated those motions, triggering actions that would make them as attractive to predator fishing as possible in the undewerwater world of eat or be eaten. We adapted actual fish motions using pro input, prototypes, and rigorous observation in our fish test tank. It is a daunting task that continues today, but one that’s worth our effort. We know what lures get the most strikes for near perfect bait, whether you’re using a Flicker Minnow™, Spin Rocket, SPY or Juke. There’s a whole world of science, effort and passion that goes into every bite.

Hard Bait Heavy Hitters: Hit Stick & Frittside™

At Berkley, our mission is to study why fish are attracted to some baits and not others. The result of these calculations can be found in the Hit Stick. The Hit Stick has FlashDisc™ technology, which improves tracking stability and accuracy, and provides unparalleled action that you can use in any setting. Balsa-like action without the weight, the Hit Stick is the ultimate in versatility with action that can be used as a finesse jerk bait, trolling bait, or casting bait for all predatory fish. It also keeps its form — even after a walleye sinks its teeth in or an epic battle with a bass. Explore more about the science behind this groundbreaking bait.

Only the 1993 Bassmaster Classic champion and 1994 Bassmaster Angler of the Year was good enough to bear the name of this Berkley® bait. The Frittside™ is another Hard Bait heavy hitter, named after David Fritts, universally regarded as one of the best hard bait anglers and designers of all-time. With the action of a balsa lure and the castability and durability of hard plastic, the Frittside™ is a flat-sided crankbait that effectively mimics a wide variety of forage — from baitfish to crawfish — depending on the color you select. The FlashDisc™ in the belly of the bait is what delivers that sought-after balsa performance.

Seeking explosive topwater action? Chuck and wind through topwater with this Definitive Berkley Topwater Bait Guide.