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Welcome to Berkley®'s Dough Bait

Our tested and proven Dough Baits are more than just fishing bait - they are a product of years of scientific research and innovation. Designed to mimic natural food sources and attract a wide variety of fish species whether you're a seasoned angler or a beginner, our dough attractants ensure you have the best fishing experience. Shop our Gulp! and Powerbait Products in various shapes and styles from Nibbles, Nuggets and Attractants
Experience the Berkley® Difference
Not just another fishing dough. It’s the epitome of our commitment to scientific innovation, crafted to enhance your angling experience by attracting a diverse range of fish species. Reel em' in with the dough that top anglers trust.