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Berkley® Attractants Collection

Our Collection of Attractants are testament to our advanced research in fish behavior and sensory biology. Increase your catch rate with our specially designed attractants by species and water type.  
The Science Behind Berkley® Attractants
Our attractants are scientifically formulated, designed to appeal to the fish’s senses. Each product in our collection is the result of extensive research and testing, ensuring that you get the best possible results. Whether you’re a seasoned angler or a beginner, our attractants ensure you have the best fishing experience.