RIPPIN' & RAWLIN'

Swimming Your Way Fall '25—our game-changing Rawlers and Ripfish are ready to make ripples.

Something big is on the horizon for anglers everywhere at Berkley®. While the temperatures start to decrease moving into the fall, innovation at Berkley Labs remains on the rise.

We don't want you to just take our word for it either— we're going to let Rawlers and Ripfish do the talking for us. As they get ready to make their debut, here is a little taste of their innovation. Built to stir up the water and outsmart anything that swims, these baits bring an edge you didn’t know you were missing, and the fish won’t see coming.

RIDIN' A RAWLER

Never worry about landing a fish again with the Rawler & Bladed Rawler that features a unique hook design and crawler action to attract and hold onto even the most finicky fish.

RIPPIN' A RIPFISH

Whether you're yo-yoing, gliding, or using a controlled retrieve, the Ripfish delivers crisp vibrations and a high-pitched rattle that stands out in pressured water.

RAWLER JIG

The Berkley® Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek to minimize tangled casts and maximize angler control. Its free-turning action immediately engages when it hits the water. Simply thread a live bait or Gulp! crawler up the shank of the hook and over the bait keeper to no longer worry about loosing your bait when making bomb casts.

Features:

Hydrodynamic Lead-Alloy Head
Stainless Steel Ball-Bearing Swivel
Fusion19™ Helical Hook
Optimized for FFS

Available in 12 colors

BLADED RAWLER JIG

The Berkley® Bladed Rawler Jig is for anglers looking to take that slow-turn crawler actions and add a little flash. We adorned the revolutionary Bladed Rawler head with a stainless-steel wire featuring simple beads and quick-change blade clevis that allows you to swap out to your favorite color and style. Free-turning action immediately engages when this rig hits the water.

Features:

Custom Swivel-Head
Custom Colorado Blades
Hydrodynamic Lead-Alloy Head
Stainless Steel Ball-Bearing Swivel
Fusion19™ Helical Hook
Optimized for FFS

Available in 14 colors

RIPFISH

The Ripfish fuses fast-dropping lipless crank traits with the wide, erratic action of a walleye glide bait. Its flat-bottom design and FFS-optimized build allow for precision casting, rapid fall rates, and extended time in the strike zone.

Features: