The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Powerful Attractant Formula: Engineered with concentrated fish attractants available in many popular prey scents and flavors that instantly transform any bait into an irresistible feeding trigger. The potent spray formula delivers maximum scent dispersion to draw fish from greater distances, creating the same attraction power that makes Gulp! baits so effective.

Instant Application Technology: Simply spray any lure, bait, or soft plastic to make it taste and smell like live bait. The convenient spray delivery system ensures even coverage and penetration, allowing anglers to enhance the effectiveness of their favorite baits with the proven fish-catching power of Gulp! attractant.

Versatile Enhancement: Compatible with all types of baits including hard lures, soft plastics, live bait, and natural baits. The long-lasting formula continues to attract fish throughout your fishing session, while the variety of scent options allows you to match the hatch and target specific species in any fishing situation.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bottle of Gulp! Alive! Attractant. The proven fish-catching power combined with this revolutionary spray technology makes it an essential addition to any angler's tackle box.