The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Realistic Crawler Profile: Crafted with an authentic nightcrawler body shape featuring the distinctive elongated design and natural segmentation that perfectly mimics live earthworms. The streamlined profile and detailed body rings replicate the exact appearance of the worms that bass, walleye, and other freshwater species actively seek, creating an irresistible presentation for all fishing situations.

Alive! Recharge Technology: Pre-soaked in powerful Gulp! Alive! attractant that continuously releases scent to draw fish from greater distances. When effectiveness diminishes, simply return the bait to the jar to recharge its fish-attracting power, making each crawler last longer and perform better than any other soft plastic or live worm.

Enhanced Action Design: The soft, supple Gulp! Alive! material allows for natural flexing and undulation that triggers strikes from even the most cautious fish. The segmented body creates realistic crawling motion with every retrieve, while the balanced design ensures proper presentation whether drifted naturally or actively worked through any freshwater environment.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient jar of Gulp! Alive! The proven fish-catching power combined with this perfectly shaped crawler profile makes it an essential addition to any angler's tackle box.