The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Realistic Fish Fry Profile: Crafted with an authentic juvenile fish body shape featuring the distinctive small size and proportions that perfectly mimic newly hatched baitfish. The compact profile replicates the exact appearance of young fish that predatory species actively hunt, creating an irresistible presentation for bass, walleye, and other gamefish.

Alive! Recharge Technology: Pre-soaked in powerful Gulp! Alive! attractant that continuously releases scent to draw fish from greater distances. When effectiveness diminishes, simply return the bait to the jar to recharge its fish-attracting power, making each fish fry last longer and perform better than any other soft plastic.

Versatile Presentation: The small size and lifelike action make it perfect for finesse techniques, drop shot rigs, and light tackle applications. The soft, supple Gulp! Alive! material allows for natural movement that triggers strikes from even the most cautious fish, while the detailed texture enhances both visual appeal and scent dispersion.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient jar of Gulp! Alive! The proven fish-catching power combined with this perfectly shaped fish fry profile makes it an essential addition to any angler's tackle box.