The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Realistic Crawler Profile: Crafted with an authentic nightcrawler body shape featuring the distinctive segmented design and natural taper that perfectly mimics live earthworms. The pinched mid-section creates realistic movement and flexibility, while the elongated profile replicates the exact appearance of the worms that fish feed on naturally.

Alive! Floating Technology: Pre-soaked in powerful Gulp! Alive! attractant with garlic infusion and engineered with buoyant material that keeps the bait floating above bottom structure. When effectiveness diminishes, simply return the bait to the jar to recharge its fish-attracting power, while the floating action creates lifelike presentation at all water column levels.

Enhanced Scent Dispersion: The garlic-infused formula provides additional attraction power that fish find irresistible, while detailed body rings and natural texture enhance scent release. The soft, supple Gulp! Alive! material allows for natural flexing and undulation, with multiple action points that move independently like live crawlers.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient jar of Gulp! Alive! The proven fish-catching power combined with this perfectly shaped floating crawler profile makes it an essential addition to any angler's tackle box.