The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Realistic Grub Profile: Crafted with an authentic grub body shape featuring the distinctive tapered design and segmented construction that perfectly mimics aquatic larvae and small baitfish. The streamlined profile and detailed body rings replicate the exact appearance of the grubs that bass, walleye, and other freshwater gamefish actively hunt throughout the water column.

Alive! Recharge Technology: Pre-soaked in powerful Gulp! Alive! attractant that continuously releases scent to draw fish from greater distances. When effectiveness diminishes, simply return the bait to the jar to recharge its fish-attracting power, while the flexible tail creates dynamic action with every retrieve and jig stroke.

Versatile Action Design: The soft, supple Gulp! Alive! material allows for natural flexing and tail movement that triggers strikes from even the most cautious fish. The balanced construction ensures proper presentation during multiple fishing techniques, while the segmented body creates realistic undulation that replicates the natural movement of live grubs and larvae.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient jar of Gulp! Alive! The proven fish-catching power combined with this perfectly shaped grub profile makes it an essential addition to any angler's tackle box.