The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Authentic Leech Profile: Crafted with a realistic leech body shape featuring the distinctive flattened design and natural segmentation that perfectly mimics live leeches. The streamlined profile and flexible construction replicate the exact appearance and movement of the aquatic worms that bass, walleye, and other freshwater species actively hunt in their natural habitat.

Alive! Recharge Technology: Pre-soaked in powerful Gulp! Alive! attractant that continuously releases scent to draw fish from greater distances. When effectiveness diminishes, simply return the bait to the jar to recharge its fish-attracting power, while the flexible body creates realistic ribbon-like swimming motion that triggers strikes from even the most selective fish.

Natural Swimming Action: The soft, supple Gulp! Alive! material allows for natural undulation and ribbon-like movement that replicates the swimming behavior of live leeches. The balanced design ensures proper presentation whether drifted naturally or actively worked through the water column, making it perfect for targeting fish around structure and in open water.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient jar of Gulp! Alive! The proven fish-catching power combined with this perfectly shaped leech profile makes it an essential addition to any angler's tackle box.