The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Classic Grub Profile: Engineered with an authentic grub body shape featuring a streamlined head that tapers perfectly for easy rigging. The segmented, ribbed body texture mimics the natural appearance of marine worms and crustaceans that saltwater species crave, creating an irresistible presentation for inshore gamefish.

Alive! Curly Tail Action: Pre-soaked in powerful Gulp! Alive! attractant and designed with the signature curly tail that creates dynamic swimming action with every twitch and retrieve. When effectiveness diminishes, simply return the bait to the bucket to recharge its fish-attracting power, while the flexible tail produces vibrations that trigger aggressive strikes.

Saltwater Scent Technology: Delivers 400 times more scent than ordinary soft plastics, creating a powerful scent trail that draws fish from greater distances. The biodegradable Gulp! Alive! formula continuously releases attractant even when the bait is motionless, turning every pause into a feeding opportunity for redfish, flounder, and stripers.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bucket of Gulp! Alive! The proven fish-catching power combined with this perfectly shaped grub profile makes it an essential addition to any saltwater angler's tackle box.