The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Realistic Jerk Shad Profile: Crafted with an authentic shad body shape featuring the distinctive deep-bodied profile and compressed sides that perfectly mimic natural saltwater baitfish. The streamlined head transitions smoothly into a robust mid-section with a forked tail design, creating the classic jerk shad silhouette that predatory fish instinctively recognize and attack.

Alive! Jerk Action: Pre-soaked in powerful Gulp! Alive! attractant and designed for erratic darting action that triggers reaction strikes from gamefish. When effectiveness diminishes, simply return the bait to the bucket to recharge its fish-attracting power, while the flexible body creates lifelike swimming motion and wounded baitfish action with every twitch of the rod.

Saltwater Jerkbait Design: Engineered specifically for saltwater jerkbait techniques with balanced weight distribution and realistic proportions. The soft, supple Gulp! Alive! material allows for natural flexing and movement, while the detailed scaling pattern and fin definition enhance visual appeal underwater, making it irresistible to stripers, redfish, and other saltwater gamefish.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bucket of Gulp! Alive! The proven fish-catching power combined with this perfectly shaped jerk shad profile makes it an essential addition to any saltwater angler's tackle box.