The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Authentic Shrimp Profile: Crafted with a realistic shrimp body shape featuring the distinctive curved posture and segmented abdomen that perfectly mimics live saltwater shrimp. The tapered rostrum and detailed head section transition into a naturally arched body, creating the classic shrimp silhouette that triggers feeding responses from inshore gamefish.

Alive! Recharge Technology: Pre-soaked in powerful Gulp! Alive! attractant that continuously releases scent to draw fish from greater distances. When effectiveness diminishes, simply return the bait to the bucket to recharge its fish-attracting power, while the flexible segmented body and delicate appendages create natural swimming motion with every twitch of the rod.

Saltwater Realism: Intricate texturing and anatomically correct proportions enhance visual appeal, including realistic antennae, swimmerets, and tail fan details. The translucent Gulp! Alive! material mimics the natural appearance of live shrimp, while the soft texture feels authentic to fish that mouth the bait, ensuring longer hold times and better hook sets.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bucket of Gulp! Alive! The proven fish-catching power combined with this perfectly shaped shrimp profile makes it an essential addition to any saltwater angler's tackle box.