The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Hard Bait Enhancement Formula: Uniquely formulated to add powerful scent dispersion to Berkley Scented Flicker Shad hard baits equipped with Scent+ Pocket technology. This specialized gel combines decades of Gulp! soft bait efficacy with hard bait performance, creating the ultimate enhancement for tournament-proven trolling lures that have dominated walleye competitions across the country.

Scent+ Pocket Technology: Engineered specifically to work with Berkley's innovative Scent+ Pocket system, the gel delivers continuous scent release that drives fish's sense of smell crazy. The concentrated formula penetrates deep into the pocket chamber, creating a powerful attraction zone that transforms ordinary hard baits into irresistible fish-catching machines.

Tournament-Proven Performance: Combines the proven fish-catching power of Gulp! attractant with the action and durability of hard baits. The gel formula provides long-lasting scent dispersion without affecting lure action, making it perfect for extended trolling sessions where consistent performance and maximum attraction are essential for tournament success.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient tube of Gulp! Hard Bait Gel. The proven fish-catching power combined with this revolutionary hard bait enhancement makes it an essential addition to any angler's tackle box.