The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Realistic Pogy Profile: Crafted with an authentic pogy body shape featuring the distinctive deep-bodied profile and compressed sides that perfectly mimic natural saltwater baitfish. The streamlined head transitions smoothly into a robust mid-section with detailed fin definition, creating the classic pogy silhouette that predatory fish instinctively recognize and attack.

Lifelike Swimming Action: The soft, supple Gulp! material allows for natural flexing and undulation that triggers strikes from even the most cautious fish. The balanced design ensures realistic swimming motion at all retrieve speeds, while the detailed body contours create lifelike movement that replicates the natural swimming behavior of live pogies.

Saltwater Scent Technology: Delivers 400 times more scent than ordinary soft plastics, creating a powerful attraction zone that draws fish from greater distances. The biodegradable formula continuously releases attractant even when the bait is motionless, making it irresistible to stripers, redfish, flounder, and other saltwater species that feed heavily on pogies.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped pogy profile makes it an essential addition to any saltwater angler's tackle box.