The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Authentic Sand Flea Profile: Crafted with a realistic sand flea body shape featuring the distinctive oval carapace and detailed appendages that perfectly mimic live mole crabs. The compact profile and natural coloration replicate the exact appearance of the sand fleas that surf fish actively hunt in the wash zone and along sandy beaches.

Lifelike Movement: The soft, supple Gulp! material allows for natural flexing of the body and legs, creating realistic burrowing motion and defensive postures that trigger strikes from even the most cautious fish. The flexible construction ensures authentic presentation whether bounced through the surf or drifted naturally in the current.

Surf Zone Scent Technology: Delivers more scent than ordinary soft plastics, creating a powerful attraction zone that draws fish from greater distances in challenging surf conditions. The biodegradable formula continuously releases attractant even when the bait is motionless, making it irresistible to pompano, whiting, redfish, and other surf species that feed heavily on sand fleas.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped sand flea profile makes it an essential addition to any surf angler's tackle box.