The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Authentic Sandworm Profile: Crafted with a realistic marine worm body shape featuring the distinctive elongated design and natural segmentation that perfectly mimics live sandworms. The tapered profile replicates the exact appearance of the polychaete worms that saltwater gamefish actively hunt along sandy bottoms and structure.

Lifelike Movement: The soft, supple Gulp! material allows for natural flexing and undulation that triggers strikes from even the most cautious fish. The segmented body creates multiple action points that move independently, while the balanced design ensures realistic presentation whether drifting naturally or actively retrieved.

Saltwater Scent Technology: Delivers 400 times more scent than ordinary soft plastics, creating a powerful scent trail that draws fish from greater distances. The biodegradable formula continuously releases attractant even when the bait is motionless, making it irresistible to stripers, fluke, redfish, and other saltwater species that feed on marine worms.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped sandworm profile makes it an essential addition to any saltwater angler's tackle box.