The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology!

Magnum Worm Profile: Crafted with an oversized segmented body shape that perfectly mimics a large natural nightcrawler. The robust, thick-bodied design creates maximum water displacement and presence, producing the substantial profile that big bass and trophy fish instinctively recognize as a high-protein meal worth attacking.

MaxScent Technology: The revolutionary material releases more scent than ordinary plastic baits, creating an irresistible scent cloud that draws fish from greater distances. The ultra-realistic texture and natural matte colors fool even the most pressured fish, while the soft yet durable construction provides lifelike action on every cast.

Big Fish Magnet: Designed specifically for targeting trophy-sized fish, the magnum size creates powerful vibrations and substantial action that triggers aggressive strikes from large predators. The enhanced bulk provides excellent hook-setting leverage while the durable material withstands multiple battles with hard-fighting fish.

Stop settling for ordinary plastics that fish have seen a thousand times, and upgrade to the proven fish-attracting power of MaxScent technology. The combination of magnum size, revolutionary scent dispersion, and trophy-targeting action makes the Hit Worm Magnum the ultimate weapon for serious big fish hunters.