The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology!

Authentic Shad Profile: Crafted with a realistic baitfish body shape featuring a distinctive flat nose design that perfectly mimics a natural shad. The streamlined profile and subtle body contours create the classic forage fish silhouette that bass and other predatory fish instinctively recognize and attack with aggressive strikes.

MaxScent Technology: The revolutionary material releases more scent than ordinary plastic baits, creating an irresistible scent cloud that draws fish from greater distances. The ultra-realistic texture and natural matte colors fool even the most pressured fish, while the soft yet durable construction provides lifelike action on every cast.

Jerk Bait Action: Designed specifically for erratic jerking presentations, the balanced weight distribution and flexible body create darting, wounded baitfish action that triggers reaction strikes. The flat nose design enhances the erratic movement while the enhanced hook-setting properties ensure solid connections when fish commit to the strike.

Stop settling for ordinary plastics that fish have seen a thousand times, and upgrade to the proven fish-attracting power of MaxScent technology. The combination of realistic shad profile, revolutionary scent dispersion, and irresistible jerk bait action makes the Flatnose Jerk Shad a game-changing addition to any angler's arsenal.