Skip to content

Spend $100, Get $10 in Store Credit Details

FREE SHIPPING ON ALL ORDERS OVER $25 Details

FEATURED
NEW ARRIVALS

GIFT CARDS

BEST SELLERS

GULP!

POWERBAIT®

POWERBAIT® MAXSCENT
BAIT & LURES
Shop All Bait

New Arrivals

Freshwater Bait

Saltwater Bait

Bait & Tackle Kits
Bait Type

Attractants

Dough

Hard Bait

Jigs

Soft Bait

Spinnerbaits
Shape

Craws

Creatures

Frogs

Minnows

Swimbaits

Worms
Species

Bass

Catfish

Panfish/Crappie

Trout

Walleye
Technique

Crankbaits & Jerkbaits

Forward Facing Sonar

Spinnerbaits

Topwater & Wake baits

Trolling
LINE
Shop All Line

Sale
Line Type

Braid

Bulk Spools

Fluorocarbon

Leaders

Monofilament
Series

Big Game

Forward

Fireline

Fluoroshield

ProSpec Chrome

Trilene

Vanish

x5 / x9
RODS & COMBOS
Shop All Rods & Combos
Type

Casting Rods

Ice Combos

Spinning Rods

Spinning Combos
TACKLE
Shop All Terminal Tackle

Sale
Tackle Type

Hooks

Jigheads

Rigs
TOOLS
Shop All Tools

Sale
Tool Types

Knives

Line Tools

Multi-Tools

Pliers

Rod Management

Scales

Tackle Management
APPAREL
Shop All Apparel
Type

Gloves

Hats

Hoodies

Performance Wear

T-Shirts
SALE
STORIES

0

NEW ARRIVALS

GIFT CARDS
BEST SELLERS
GULP!
POWERBAIT®
POWERBAIT® MAXSCENT

Shop All Bait

New Arrivals
Freshwater Bait
Saltwater Bait
Bait & Tackle Kits

Bait Type

Attractants
Dough
Hard Bait
Jigs
Soft Bait
Spinnerbaits

Shape

Craws
Creatures
Frogs
Minnows
Swimbaits
Worms

Species

Bass
Catfish
Panfish/Crappie
Trout
Walleye

Technique

Crankbaits & Jerkbaits
Forward Facing Sonar
Spinnerbaits
Topwater & Wake baits
Trolling

Shop All Line

Sale

Line Type

Braid
Bulk Spools
Fluorocarbon
Leaders
Monofilament

Series

Big Game
Forward
Fireline
Fluoroshield
ProSpec Chrome
Trilene
Vanish
x5 / x9

Shop All Rods & Combos

Type

Casting Rods
Ice Combos
Spinning Rods
Spinning Combos

Shop All Terminal Tackle

Sale

Tackle Type

Hooks
Jigheads
Rigs

Shop All Tools

Sale

Tool Types

Knives
Line Tools
Multi-Tools
Pliers
Rod Management
Scales
Tackle Management

Shop All Apparel

Type

Gloves
Hats
Hoodies
Performance Wear
T-Shirts

MENU

FEATURED
NEW ARRIVALS GIFT CARDS BEST SELLERS GULP! POWERBAIT® POWERBAIT® MAXSCENT
BAIT & LURES
Attractants

Dough

Hard Bait

Jigs

Soft Bait

Spinnerbaits
Craws

Creatures

Frogs

Minnows

Swimbaits

Worms
Bass

Catfish

Panfish/Crappie

Trout

Walleye
Crankbaits & Jerkbaits

Forward Facing Sonar

Spinnerbaits

Topwater & Wake baits

Trolling
Shop All Bait New Arrivals Freshwater Bait Saltwater Bait Bait & Tackle Kits
LINE
Braid

Bulk Spools

Fluorocarbon

Leaders

Monofilament
Big Game

Forward

Fireline

Fluoroshield

ProSpec Chrome

Trilene

Vanish

x5 / x9
Shop All Line Sale
RODS & COMBOS
Casting Rods

Ice Combos

Spinning Rods

Spinning Combos
Shop All Rods & Combos
TACKLE
Hooks

Jigheads

Rigs
Shop All Terminal Tackle Sale
TOOLS
Knives

Line Tools

Multi-Tools

Pliers

Rod Management

Scales

Tackle Management
Shop All Tools Sale
APPAREL
Gloves

Hats

Hoodies

Performance Wear

T-Shirts
Shop All Apparel
SALE
STORIES

Filter

Category

Bait (216)

Subcategory

Attractant (2)
Dough (23)
Hard Bait (37)
Hollow Body (2)
Jigs (8)
Kits (3)
Soft Bait (134)
Spinnerbaits (7)

Water Type

Freshwater (216)

Subseries

Availability

In stock (216)
Out of stock (30)

SORT BY

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Search

Popular Searches

Forward Line
Forward Facing Sonar
Soft Bait
Powerbait
Gulp
Gift Card
Swamp Lord

Home

/

Freshwater Bait

Freshwater Bait

216 Products

216 Products

Sort By

Category

Bait (216)

Subcategory

Attractant (2)
Dough (23)
Hard Bait (37)
Hollow Body (2)
Jigs (8)
Kits (3)
Soft Bait (134)
Spinnerbaits (7)

Water Type

Freshwater (216)

Subseries

Availability

In stock (216)
Out of stock (30)

SORT BY

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Bestseller
Flicker Shad®

5 Bait Sizes

61 Colors, 5 Bait Sizes

$6.99 - $7.99

4.7
Rated 4.7 out of 5 stars
53
Bestseller
Flicker Minnow™

4 Bait Sizes

38 Colors, 4 Bait Sizes

$5.99 - $7.99

4.4
Rated 4.4 out of 5 stars
27
New
PowerBait® Minnotator

Multi-Pack, 4 Bait Lengths

14 Colors, 4 Bait Lengths

Multi-Pack

$6.99 - $7.99

4.6
Rated 4.6 out of 5 stars
9
Bestseller
Choppo

4 Bait Sizes

16 Colors, 4 Bait Sizes

$12.99 - $13.99

4.6
Rated 4.6 out of 5 stars
22
Frittside™

5 Bait Sizes

24 Colors, 5 Bait Sizes

$10.99 - $11.99

4.7
Rated 4.7 out of 5 stars
29
Bestseller
PowerBait® Nessie

3 Bait Lengths

10 Colors, 3 Bait Lengths

$10.99 - $15.99

4.4
Rated 4.4 out of 5 stars
21
Gulp!® Minnow

Multi-Pack, 4 Bait Lengths

19 Colors, 4 Bait Lengths

Multi-Pack

$5.99 - $8.99

4.7
Rated 4.7 out of 5 stars
23
Stunna

5 Bait Sizes

21 Colors, 5 Bait Sizes

$15.99

4.5
Rated 4.5 out of 5 stars
33
PowerBait® Power® Switch

Multi-Pack, 6 Bait Lengths

14 Colors, 6 Bait Lengths

Multi-Pack

$8.99 - $10.99

4.1
Rated 4.1 out of 5 stars
16
PowerBait® MaxScent The General

Multi-Pack, 3 Bait Lengths

16 Colors, 3 Bait Lengths

Multi-Pack

$8.99 - $9.99

4.7
Rated 4.7 out of 5 stars
29
Hit Stick

7 Bait Sizes

20 Colors, 7 Bait Sizes

$7.99 - $11.99

4.7
Rated 4.7 out of 5 stars
20
Flicker Shad® Jointed

2 Bait Sizes

37 Colors, 2 Bait Sizes

$7.99 - $8.99

4.7
Rated 4.7 out of 5 stars
11
Money Badger

5 Bait Sizes

20 Colors, 5 Bait Sizes

$8.99 - $9.99

4.6
Rated 4.6 out of 5 stars
17
Swamp Lord Hollow Body Frog

12 Colors

$10.99

4.3
Rated 4.3 out of 5 stars
25
PowerBait® Floating Mice Tails

Multi-Pack, 2 Bait Lengths, 2 Bait Scents

13 Colors, 2 Bait Lengths, 2 Bait Scents

Multi-Pack

$5.99

4.1
Rated 4.1 out of 5 stars
15
New
PowerBait® Drip Minnow

Multi-Pack, 3 Bait Lengths

14 Colors, 3 Bait Lengths

Multi-Pack

$10.99

4.9
Rated 4.9 out of 5 stars
7
Flicker Shad® Shallow

2 Bait Sizes

33 Colors, 2 Bait Sizes

$5.99 - $7.99

4.8
Rated 4.8 out of 5 stars
13
PowerBait® Pre-Rigged Atomic Teasers

Multi-Pack, 2 Bait Weights

10 Colors, 2 Bait Weights

Multi-Pack

$5.99

4.8
Rated 4.8 out of 5 stars
8
Bestseller
Deep Hit Stick

3 Bait Sizes

20 Colors, 3 Bait Sizes

$10.99

4.7
Rated 4.7 out of 5 stars
9
Bestseller
Krej

3 Sizes

18 Colors, 3 Sizes

$14.99 - $15.99

4.6
Rated 4.6 out of 5 stars
15
PowerBait® MaxScent Flat Worm

Multi-Pack, 2 Bait Lengths

14 Colors, 2 Bait Lengths

Multi-Pack

$9.99

4.8
Rated 4.8 out of 5 stars
8
New
Jack

3 Bait Sizes

22 Colors, 3 Bait Sizes

$10.99

4.5
Rated 4.5 out of 5 stars
4
PowerBait® Pre-Rigged Atomic Tubes

Multi-Pack, 3 Bait Weights

12 Colors, 3 Bait Weights

Multi-Pack

$5.99

4.9
Rated 4.9 out of 5 stars
7
PowerBait® Gilly

Multi-Pack, 3 Bait Lengths

12 Colors, 3 Bait Lengths

Multi-Pack

$9.99 - $10.99

4.9
Rated 4.9 out of 5 stars
11

Showing 24 of 216 Products

Stay Updated

Spend $100, Get $10 in Store Credit on your first order when you sign up for our Newsletter. You will also receive the latest news, early access to new products, and updates from Berkley.

Products
New Arrivals
Soft Bait
Hard Bait
Dough
Terminal Tackle
Line
Apparel
Sale

Customer Service
Contact Us
Track Your Order
Shipping Information
Return Policy
Check Your Balance
Promotions
Accessibility Statement
Affiliate

Berkley®
About
Stories
Get A Fishing License
Careers

Terms of Service
Privacy Policy
1-800-237-5539

Berkley^® is a brand of Pure Fishing, Inc. © 2025

Choosing a selection results in a full page refresh.