The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Authentic Surf Baitfish Profile: Crafted with realistic baitfish body shapes that perfectly mimic common surf zone forage fish. The streamlined profile and detailed fin definition replicate the exact appearance of the small baitfish that surf gamefish actively hunt in the wash zone and around structure, creating an irresistible presentation for challenging surf conditions.

Durable Surf Formula: Engineered with a new, enhanced formula specifically targeted towards the demanding surf fishing market. The durable construction withstands aggressive strikes and rough surf conditions, while the vibrant colors provide increased visibility in turbulent water where traditional baits lose their effectiveness.

Surf Zone Scent Technology: Delivers 4x more scent than ordinary soft plastics, creating a powerful attraction zone that draws fish from greater distances in challenging surf conditions. The biodegradable formula continuously releases attractant even when the bait is motionless, making it irresistible to stripers, bluefish, fluke, and other surf species that feed on baitfish.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped surf baitfish profile makes it an essential addition to any surf angler's tackle box.