Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards towards its target.
This new style of fishing, or “Krejing”, allows the angler to take advantage of being able to see how a fish is reacting on FFS and make a presentation in ways they’ve not been able to before thanks to the upturned bill that delivers a unique ascending and darting action when worked. The angler can then respond to the target’s reactions by working the bait up and away from the fish to better imitate a natural fleeing motion, or through pausing the retrieve to backslide the bait towards the fish to trigger reaction strikes. The Krej can be worked throughout the entire water column, including as a topwater once it has risen to the the surface.
Sink Krej to, past, or behind intended target.
Using short pops of the rod tip, work the Krej up towards your target.
Once target fish are engaged, continue to work using short rod tip pops imitating a fleeing fish. Gauging the aggressiveness of the fish, continue to work harder towards the surface.
In some instances, backsliding the Krej increases time in the strike zone and can even work as a mechanism to trigger reaction strikes.
If reaction bite is not triggered, continue to work using short rod tip pops imitating a fleeing fish.
In some instances, predatory fish use the surface of the water as a plane to pin prey against. The Krej can be used on top of or just below the surface of the water to trigger this predatory response.
Our team took their deep rooted understanding of fish behavior, paired with understanding of the new opportunities and challenges that forward-facing sonar presents to deliver the Berkley Krej. This bait is cultivated to deliver versatility, biologically accurate action, full water column functionality, long distance casting, and a swift fall rate; all while focusing on the importance of angler control and optimizing strike zone opportunities.
Offered in 10 different color options.