the First Softbait Ever to Optimize Color, Action, Scent and Taste

Berkley Lab Series packaging on a dark background with red and white colors.

Small-batch poured with a proprietary blend of MaxScent, PowerBait, and Rapid Release Slime engineered to trigger bites from pressured fish

True color + translucency without compromising scent or taste.

Precision poured layers resulting in optimized density, shape detail and performance to produce lifelike action.

MaxScent two-phase scent package for immediate + sustained scent dispersion

Science-backed PowerBait taste profile designed to maximize bite retention

lab series shapes

Green and pink fishing lure on a white background

Purple crochet hook on a white background

Green and red segmented object on a white background

Performance Optimized Construction

Layering PowerBait® and MaxScent in distinct strata, then finishing with a MaxScent dusting for instant dispersion - this is Berkley science at its best. The result: a first-of-its-kind bait with scientifically proven scent and taste, built in a layered design that unlocks limitless color and action.

Diagram of PowerBall MaxScent product with labeled sections on a white background

Inside the Lab

MaxScent dust turns to quick release slime, releasing scent as soon as it hits the water. The MaxScent layer continues releasing scent -- expanding the strike zone throughout the life of the bait.

Pouring Lab Series baits in small batches allows for precise layering of PowerBait and MaxScent layers, optimizing for color, action, scent and taste.

The Lab Series shapes are engineered specifically for pressured fish. The unique designs solve one of the biggest challenges in fishing—turning followers into committed bites.

Lab-grade on the outside

Unbox innovation

Each Berkley Lab Series bait arrives in precision-designed packaging inspired by the lab—clean, intentional, and built to reflect the science inside. From the first look to the first cast, every detail signals premium performance.