The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Authentic Cricket Profile: Crafted with a realistic cricket body shape featuring the distinctive segmented design and natural proportions that perfectly mimic live crickets. The detailed head section and anatomically correct body structure replicate the exact appearance of the insects that panfish, trout, and other freshwater species actively hunt both on the surface and below.

Alive! Recharge Technology: Pre-soaked in powerful Gulp! Alive! attractant that continuously releases scent to draw fish from greater distances. When effectiveness diminishes, simply return the bait to the jar to recharge its fish-attracting power, making each cricket last longer and perform better than any other soft plastic or live insect.

Versatile Presentation: The compact size and lifelike texture make it perfect for multiple fishing techniques including float fishing, light jigs, and surface presentations. The soft, supple Gulp! Alive! material allows for natural movement that triggers strikes from even the most selective fish, while the detailed texture enhances both visual appeal and scent dispersion.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient jar of Gulp! Alive! The proven fish-catching power combined with this perfectly shaped cricket profile makes it an essential addition to any angler's tackle box.