The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Realistic Pinched Crawler Profile: Crafted with an authentic nightcrawler body shape featuring the distinctive segmented design and natural pinched mid-section that perfectly mimics live earthworms. The elongated profile with enhanced pinched construction replicates the exact appearance of the worms that fish feed on naturally, creating multiple action points for irresistible movement.

Alive! Recharge Technology: Pre-soaked in powerful Gulp! Alive! attractant that continuously releases scent to draw fish from greater distances. When effectiveness diminishes, simply return the bait to the jar to recharge its fish-attracting power, while the pinched design creates realistic compression and expansion that mimics live worm movement.

Enhanced Action Design: The pinched construction creates multiple action points that move independently, generating lifelike undulation and natural flexing with every retrieve. The soft, supple Gulp! Alive! material allows for authentic movement while maximizing surface area for scent release, making it irresistible to bass, walleye, and other freshwater species.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient jar of Gulp! Alive! The proven fish-catching power combined with this perfectly shaped pinched crawler profile makes it an essential addition to any angler's tackle box.