The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Authentic Cricket Profile: Crafted with a realistic cricket body shape featuring the distinctive segmented design and natural proportions that perfectly mimic live crickets. The detailed head section and anatomically correct body structure replicate the exact appearance of the insects that panfish, trout, and other freshwater species actively hunt both on the surface and below.

Lifelike Movement: The soft, supple Gulp! material allows for natural flexing and movement that triggers strikes from even the most cautious fish. The compact size and realistic texture create authentic presentation whether drifted naturally or actively retrieved, making it perfect for targeting fish in shallow cover and around structure.

Enhanced Scent Technology: Delivers 400 times more scent than ordinary soft plastics, creating a powerful attraction zone that draws fish from greater distances. The biodegradable formula continuously releases attractant even when the bait is motionless, while the detailed texture enhances both visual appeal and scent dispersion for maximum effectiveness.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped cricket profile makes it an essential addition to any angler's tackle box.