Berkley FlickerShad

Gear Up For Fall Fishing

Fall Into Action with Berkley Crankbaits

Fish Like a Pro with Their Favorite Bait

Pro Team Favorties

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Get Fitted

Be the best angler you can be. Properly outfitting your tackle box is the first step toward unmatched performance, seamless functionality, and a truly memorable angling experience.

It’s better to have it and not need it, than to need it and not have it.

Frog season is here

Own the topwater with swamp lord

Swamp Lord

Swamp Lord

Designed for better hook-ups, the Swamp Lord features sharp Fusion19™ hooks angled for optimal performance and a flexible, durable body that collapses easily. Available in standard and popping models.

engineered WITH INNOVATION. FUELED BY science. We've Done The Science. Now you catch the fish.
Man grabbing bait from tackle box
Frog bait close up
Woman holding bait
Child's hand holding a fish by the mouth
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Hand holding bait
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