cyber deals
extra 20% off sale
Use code EXTRA20 at checkout to save an additional 20% on sale products with free shipping - while supplies last!
Limited Time - Use code EXTRA20
extra 20% off Cyber Deals
Whatever You’re Chasing, Berkley Has the Bait.
SHOP BY species
Bass
For the angler who lives for that topwater strike.
trout
Perfect for cold-water mornings and mountain streams.
walleye
Precision baits and proven rigs engineered to outsmart walleye in any water.
saltwater
Salt, surf, and strength... built to perform in the elements.
The Year’s Must-Have Baits
What's Catching Everything
Bestseller
Engineered by Type. Proven on the Water.
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TOP GIFT PICKS
The best gifts don’t need to be wrapped. Give anglers the essentials they’ll actually use - pre-made kits, strong line, reliable tools, and Berkley style built for the season.
It’s better to have it and not need it, than to need it and not have it.
gift-ready Kits
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LINE
Bestseller
Tools & Accessories
Can't decide on the perfect gift?
Innovation Never Rests
The Newest Creations
