Berkley® is working hard to help you #fishthroughit. We are operating our distribution center in compliance with enhanced safety procedures for our team and within new government regulations where we operate. This may delay some deliveries, but we are committed to fulfilling your orders as quickly as possible.
In the meantime, we thank you for your patience. Stay well and thank you for choosing Berkley®.
Panfish favorite - ideal bait for tipping ice jigs
Soft yet more durable than live waxies
Outfishes and outlasts live bait in field tests
Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the strike zone by 400 times, which draws in even the wariest of fish. Stop messing around with the hassles of live bait and those other plastics and simply grab a convenient bag of Gulp! Ice!