Soft Bait

Fisherman holding soft baits in hand

400x More Scent Dispersion

Gulp! Scent Advantage

Softbait on sand

Berkley Ambassador

The Bassmaster John Cox

John Cox is a FLW pro tournament bass angler from Debary Florida. In 2015 John finished in second place in the final FLW point standing for AOY.

John Cox baiting a hook

Berkley® Soft Bait

Welcome to Berkley® Fishing, your one-stop shop for all your soft bait needs. Whether you’re a seasoned angler or just starting out, our extensive range of products is designed to enhance your fishing experience. Our soft baits are perfect for both freshwater and saltwater fishing. They are designed to mimic the movement and appearance of live bait, making them irresistible to a wide variety of fish species. We offer a diverse selection of soft bait including worms, craws, creatures, frogs, swimbaits, and minnows. Each type of bait is carefully crafted to increase your chances of a successful catch. Experience the enhanced attraction of our PowerBait, PowerBait Maxscent, and Gulp! series. These products are infused with potent scents and flavors that fish can’t resist, giving you an extra edge. With our high-quality soft baits, you’ll be well-equipped to reel in your next big catch.