FREE Shipping on Orders $25Details

Congratulations to Berkley Pro Hank Cherry, BMC Champion!

Close-up of fish being pulled in

Your Fish. Our Science.

Hank Cherry put Berkley science to the test at the 50th Bassmaster Classic®. The bite was tough at Lake Guntersville, but with dedication, hard work, and perseverance he made it happen.

Late-winter weather, unstable water conditions and a competition-related injury threw him a curveball. But with the sport’s biggest championship on the line, Cherry had science on his side, relying on the proven effectiveness of PowerBait MaxScent to get otherwise sluggish bass to hang on longer. Learn more about the tackle that brought home a big win for this Berkley Pro.

Hank Cherry's Tackle Box

MaxScent Power Chunk

The best cold water jig trailer that smells so bad the bass can taste it. In colder conditions when dealing with finicky fish the subtle action entices the bass to bite. The proven science and technology of MaxScent scent dispersion smells like dinner to that hungry fish. Plus, with the proven formula of PowerBait those bass just didn’t want to let go. Cherry brought home the meat this week and used science to ultimately help him bring home the trophy.

Shop Now


The better than balsa crank bait. The team of Berkley scientist developed a bass catching machine. The Frittside allows the same beloved motion of balsa but with the durability and castability of a plastic. Hank Cherry was fishing rip-rap constantly and demanded a bait that can withstand a beating.

Shop Now

Trilene 100% Fluorocarbon Professional Grade

Berkley line now has 16 Bassmaster Classic® wins under our belt, the most of any line company on the market. Professional grade fluorocarbon for the professional. Strong, super abrasion resistant, and low stretch for smooth casting without the kinks.

Shop Now

By using this website, you agree to our use of cookies to collect and record information about your browsing session, to optimize site functionality, for analytical purposes, and to advertise to you through third parties. Please review our Cookie Policyhere