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Berkley And Bradley Roy Join Forces

Newcomer to the Bassmaster Elite Series Bradley Roy and fishing industry leaderBerkley entered into agreement for the upcoming 2010-tournament season. Effective January 29, 2010, Roy will fish his rookie season with Berkley line and soft baits exclusively.

"We are very excited to have Bradley sign on to fish Berkley Line and Soft Baits," said Mike Phillips, Brand Manager. "We are very pleased to have Bradley on our pro staff. As a young angler, he has many challenges to face, but we are confident that he will overcome these obstacles."

The Lancaster, KY native has risen from the ranks of the Bassmaster Southern Opens. Some anglers try for years to be among those who move up from the opens, but Roy advanced after his first Open season.

Roy has proven to be a force in BASS competitions. At age 13, he was the 2004 Bassmaster Junior World champion in the 11-14 age group, and as a seventeen year old he outperformed many other Kentuckians to earn the right to be the sole representative of his state in the 2008 BASS Federation Nation Championship.

"This is a very exciting time for me," said Bradley. "Berkley is the leader when it comes to innovation in the fishing industry. I am very thankful for their support for the upcoming 2010 Elite series."

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at

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