Berkley® PowerBait will give one lucky fan attending the Bassmaster Classic in Birmingham, Ala., the chance to win $100,000 by simply casting into a target. During the final weigh-in on February 23, one individual in the BJJC Complex will be randomly drawn from the crowd and allowed to cast to a target on the arena floor.
"The PowerBait Cast for Cash is a big deal at the final weigh in," said Andrew Marks, Berkley Director of Marketing. "We've had some really close calls before, but so far not one person has been able to capitalize. Everyone at the final weigh in has an equal chance to "Cast for Cash" and hopefully one lucky individual will walk away with $100,000. PowerBait is proud to give this opportunity to the Bassmaster Classic weigh in audience."
The participant will be given his/her choice of a Berkley Lightning rod with an Abu Garcia Spincast, Spinning or Baitcast reel spooled with Berkley Trilene fishing line. Renowned angler and television host Hank Parker will provide the individual with a one-on-one practice session to become better acquainted with the tackle for the best chance to win the $100,000 prize.
The actual cast will be made right before the final Super Six anglers weigh in and the Bassmaster Classic Champion is crowned.