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Gulp! Heads Win Best of ICAST Award

COLUMBIA, S.C. – Innovation is the key to winning any award in the fishing industry that includes hundreds of new products. The Berkley® Gulp! Heads hit on this feature, and won the Best Terminal Tackle Award at this year's ICAST show in sunny Orlando, Fla.

The Gulp! Heads are a truly innovative jig that offers anglers a specific jig for their Gulp! baits. .

"The Gulp! Heads come in a full line of jigs that can be fished in fresh or saltwater," said Steven Britt, Berkley Product Manager. " The ICAST Award is a result of hard work by our entire team. We are always looking for ways to improve the experience of fishing and will continue to strive to meet that goal in the years to come."

Made with Tundra® Composite, the new lead free Berkley® Gulp!® Heads!™ feature the unique Gulp! Grip Bait Keeper™, proven colors, realistic 3-D eyes and premium black nickel finished hooks. The three models; Darter JiggHead™, Minnow JiggHead™ and BDS™ (Bait Delivery System), provide anglers options for presenting their favorite baits to their favorite species.

The Darter JiggHead is primarily designed for inshore flats fishing and can be used with an array of Berkley soft baits. The Darter JiggHead comes in a variety of six weight and hook size combinations. Size and hook combinations vary from 1/8 oz size with size 1/0 and 2/0 hooks to the 3/8 oz size with size 3/0 or 4/0 hooks. The JiggHeads come in five proven colors; Chartreuse, New Penny, Red, White and Unpainted. The heavy-duty black nickel finished hooks are designed to handle abuse from oversized inshore fish. The MSRP for a package of three is $4.99.

The Minnow JiggHead has multiple applications, designed for use in freshwater jigging or cast and retrieve techniques to inshore techniques that target fish having thinner skin mouths, such as the speckled trout. The quick set needle point thin diameter hook allows for easier hook sets and are not as abrasive to these thin skin species. Size and hook combinations range from 1/16 oz size with size 2 or 1/0 hook to the 3/8 oz size with 3/0 or 4/0 hook. Available in colors; Black, Chartreuse, Chartreuse/Pearl, Green/Chartreuse, Orange, Pearl and Smelt, the MSRP for a package of three is $4.99 (exception: 1/16 models come in a package of four).

The innovative BDS (Bait Delivery System) utilizes a controlled density development method allowing anglers to choose how fast or slow their bait falls. Four sizes allow anglers to control sink rates, ranging from 1.5 feet per second (1/8 oz size) to three feet per second (5/8 oz size). The controlled sink rates and an extended ballast force a bait to fall in a more natural horizontal manner, giving fish more reason and time to react. The BDS can target many species, fresh and saltwater. The 1/8 oz size and 3/8 oz size feature a 3/0 hook and the 1/4 oz size and 5/8 oz size feature a 4/0 hook. Available in five colors; Chartreuse, Unpainted, White, Red and New Penny, the MSRP for a package of two is $4.99.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit

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