Discover the latest in Berkley Science and learn how our innovations are changing the game in bait.
The proof is in the bite. The science is in the shape & scent.
Scent and taste are critical to catching fish, but the scientists at Berkley never rest; they are constantly devoted to finding new innovations to help you catch more fish. Explore the science behind our all-new freshwater innovations with Agent E, Gilly, MaxScent Tubes, Lil General, and Lil Trooper.
We’re not stopping there. Explore our newest Freshwater PowerBaits:
BASSMASTER CLASSIC CHAMPIONSHIP GEAR
Berkley Stunna stuns the bass fishing world.
After he won his first Bassmaster Classic in 2020, Berkley pro Hank Cherry and the Berkley bait scientists set out to develop the ultimate jerkbait. Using a jerkbait is one of Cherry’s favorite ways to catch bass and a presentation with which the North Carolina native has become synonymous. And he knew Berkley could help him develop one that scientifically works better. And work better it did, this new jerkbait helped Hank become the 4th person ever to win back to back Bassmaster Classic championships. The new Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow sink and slight shimmy in the water. With an action that engages quicker with a larger roll, increased bill durability and ultra-sharp Fusion19 hooks, the Stunna comes in 14 colors and two different dive depths. The 112 size runs 3 to 6 feet deep while the 112+1 runs 6-10 feet deep. Both styles weigh 1/2 ounce and have a fall rate of 1 foot per 8 seconds.
We’re bringing Berkley science to saltwater with our first-ever Berkley Saltwater Hardbaits.
Proven designs have been adapted with new colors, heavy split rings, and sharp 3X anti rust Fusion 19 hooks to handle the challenges of fishing tough gamefish in corrosive environments.
SCIENTIFICALLY PROVEN TO HELP YOU CATCH MORE FISH
The complete 2021 line of Berkley Jigs!
We’ve proven it time and time again: Berkley PowerBait® is the ultimate fish-catching formula. Fish bite and won’t let go. Now, we’re bringing the irresistible taste of Powerbait to jigs. Our new Berkley jigs with PowerBait skirts are the secret combination guaranteed to dominate the waters. Discover how our scientists are changing jigs forever.