SMELLING IS BELIEVING
Based on decades of scientific research, the team at Berkley Labs has identified that scent and taste play a critical role in convincing a fish to bite, and hold onto, a bait more than any other sense. Available in a myriad of shapes, sizes and colors that largemouth bass love, Berkley MaxScent has been designed and tested in the lab and proven on the water to deliver bites other baits won’t.
THE ART AND SCIENCE OF SCENT DISPERSION
Berkley PowerBait® MaxScent soft baits are the only bass baits ever created that are able to truly deliver a scent that is not only appealing, but able to quickly disperse into the water column to actually attract fish. Other baits and attractants may smell above the water but they are proven to be either ineffective or even offensive to fish when put into use.
