to create a jig that would outfish all other jigs. We took the time-tested design of the classic jig and integrated our proprietary fish catching PowerBait technology to create a one-of-a-kind line of jigs unlike any the fishing world has ever seen.
Our highly evolved jig skirts are designed to disperse this scent through the water, giving you the best chance at catching more fish. Between the PowerBait skirts, diverse models, Fusion19 hooks, and fish-approved colors, the Berkley scientists re-worked every nuance of the jig to create an exciting and exhaustive new line-up designed to simply outfish all other jigs.?
With PowerBait skirts, the new Berkley jigs disperse a scent scientifically proven to draw in hungry bass.
Bass love the taste of PowerBait. Proven to keep bass holding on for 18x longer than other baits, our PowerBait jigs will give you more time to set the hook.
Fish snag-free through rocky cover with Football Jigs designed to draw aggressive strikes.
Fish through the water column and slip through cover easily with the new Swim Jigs.
Fish through the water column and slip through cover easily with the new Swim Jigs.
These Skippin’ Jigs are designed to easily skip under cover and docks to attract the fish hiding out of sight.
Perfect for precise applications, the Finesse Jigs will draw bites when larger profile baits will not.
Penetrate the densest vegetation and draw out more fish with these Heavy Cover Jigs.
Slip easily in and out of complicated cover and draw aggressive strikes with these Flippin’ Jigs.
Completely redesigned and optimized the traditional jig for ultimate performance.
Equipped with super sticky, SlickSet coated fusion 19 hooks.
Models include: flipping, football, swimming, finesse swimming, skipping, heavy cover, and finesse jigs.
All jigs are enhanced with Berkley PowerBait® fish catching formula.
Available?in a plethora of fish-approved colors—one right for every situation.
Berkley’s Football jigs feature a widened, recurved head designed to?crawl snag-free?through rocky cover. A recessed, horizontal line tie?(40 degree)?reduces snags?while the flattened head stands the bait up no matter the bottom type. READ MORE>
The Crash Craws compact profile allows this bait to excel in a variety of situations. The rib design hides the hook for effortless gliding through heavy cover and a mouth full of PowerBait flavor!
The PowerBait MaxScent line of baits releases a super-charged scent field, attracting fish in a way never before seen.
Berkley’s Swim Jigs are available in two models: standard and finesse. Both models feature a specially tapered head?and fiber weed guard?allowing?the jigs?to swim through weedy areas easily. READ MORE>
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula.
This soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Berkley’s Swim Jigs are available in two models: standard and finesse. Both models feature a specially tapered head?and fiber weed guard?allowing?the jigs?to swim through weedy areas easily. READ MORE>
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula.
This soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Berkley’s?Skippin’?Jigs feature a wide, flat head design. The flattened head offers more surface area than traditional jig designs, allowing the jigs to be easily skipped underneath cover and docks. READ MORE>
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen.
The PowerBait MaxScent line of baits releases a super-charged scent field, attracting fish in a way never before seen.
Berkley Finesse Jigs feature a small, classic Arkie-style head design and downsized skirt profile. This compact profile allows for more precise, finesse presentations over larger profiled jigs. READ MORE>
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen.
This soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Berkley Heavy Cover jigs?feature a heavy-duty, aggressively pointed head design ideal for?penetrating the densest vegetation and thickest hard cover. A recessed, horizontal line tie reduces the possibly of snags. READ MORE>
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen.
The PowerBait MaxScent line of baits releases a super-charged scent field, attracting fish in a way never before seen.
Berkley’s Flippin’?Jigs feature a broad, Arkie-style head ideal for slipping into and out of the?thickest aquatic slop?and?most compacted?cover. A recessed, horizontal line tie reduces the possibly of snags. READ MORE>
The Crash Craw's compact profile allows this bait to excel in a variety of situations. The rib design hides the hook for effortless gliding through heavy cover and a mouth full of PowerBait flavor!
This soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.