Berkley Powerbait Jigs

The Berkley scientists had one goal in creating the new Berkley PowerBait Jigs:

to create a jig that would outfish all other jigs. We took the time-tested design of the classic jig and integrated our proprietary fish catching PowerBait technology to create a one-of-a-kind line of jigs unlike any the fishing world has ever seen.

Line drawing of Berkley scientist
Closeup of fish caught on Berkley Powerbait Jig

The Berkley PowerBait flavor attracts more fish and keeps them holding on longer, giving you time to set the hook.

Our highly evolved jig skirts are designed to disperse this scent through the water, giving you the best chance at catching more fish. Between the PowerBait skirts, diverse models, Fusion19 hooks, and fish-approved colors, the Berkley scientists re-worked every nuance of the jig to create an exciting and exhaustive new line-up designed to simply outfish all other jigs. 

Bass use smell to hunt for food

With PowerBait skirts, the new Berkley jigs disperse a scent scientifically proven to draw in hungry bass.

The better a bait tastes, the longer a bass holds on

Bass love the taste of PowerBait. Proven to keep bass holding on for 18x longer than other baits, our PowerBait jigs will give you more time to set the hook.

Berkley Powerbait Jigs

  • Football Jig

    Football Jig

    Fish snag-free through rocky cover with Football Jigs designed to draw aggressive strikes.

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  • Swim Jig

    Swim Jig

    Fish through the water column and slip through cover easily with the new Swim Jigs.

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  • Finesse Swim Jig

    Finesse Swim Jig

    Fish through the water column and slip through cover easily with the new Swim Jigs.

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  • Skippin' Jig

    Skippin' Jig

    These Skippin’ Jigs are designed to easily skip under cover and docks to attract the fish hiding out of sight.

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  • Finesse Jig

    Finesse Jig

    Perfect for precise applications, the Finesse Jigs will draw bites when larger profile baits will not.

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  • Heavy Cover Jig

    Heavy Cover Jig

    Penetrate the densest vegetation and draw out more fish with these Heavy Cover Jigs.

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  • Flippin' Jig

    Flippin' Jig

    Slip easily in and out of complicated cover and draw aggressive strikes with these Flippin’ Jigs.

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  • Ultimate Performance

    Completely redesigned and optimized the traditional jig for ultimate performance.

  • Needle Point Hooks

    Equipped with super sticky, SlickSet coated fusion 19 hooks.

  • 7 Unique Models

    Models include: flipping, football, swimming, finesse swimming, skipping, heavy cover, and finesse jigs.

  • Powerbait Skirts

    All jigs are enhanced with Berkley PowerBait® fish catching formula.

  • Fish-Approved Colors

    Available in a plethora of fish-approved colors—one right for every situation.

Berkley Football Jigs

Color: Peanut Butter and Jelly
Color: Black/Blue
Color: Watermelon Candy

Fish snag-free through rocky cover with Football Jigs designed to draw aggressive strikes.

Berkley’s Football jigs feature a widened, recurved head designed to crawl snag-free through rocky cover. A recessed, horizontal line tie (40 degree) reduces snags while the flattened head stands the bait up no matter the bottom type. READ MORE>

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Pairs With...

Powerbait® Crash Craw

Color: Bama Bug

The Crash Craws compact profile allows this bait to excel in a variety of situations. The rib design hides the hook for effortless gliding through heavy cover and a mouth full of PowerBait flavor!

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Powerbait® MaxScent Chigger Craw

Color: Alabama Craw

This soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

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Berkley Swim Jigs

Color: BL Special
Color: Bama Bream
Color: Fire Craw

Fish through the water column and slip through cover easily with the new Swim Jigs.

Berkley’s Swim Jigs are available in two models: standard and finesse. Both models feature a specially tapered head and fiber weed guard allowing the jigs to swim through weedy areas easily. READ MORE>

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Pairs With...

Powerbait® Power® Swimmer

Color: Grasshopper

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula.

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Powerbait® The Boss Grub

Color: Red Grub

This soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

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Berkley Finesse Swim Jigs

Color: Bama Bream
Color: Shad
Color: Gill Spawn

Fish through the water column and slip through cover easily with the new Swim Jigs.

Berkley’s Swim Jigs are available in two models: standard and finesse. Both models feature a specially tapered head and fiber weed guard allowing the jigs to swim through weedy areas easily. READ MORE>

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Pairs With...

Powerbait® Power Swimmer

Color: Grasshopper

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula.

Learn More

Powerbait® The Boss Grub

Color: Red Grub

This soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

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Berkley Skippin' Jigs

Color: Bama Bream
Color: Blue Oyster
Color: Blue Craw

These Skippin’ Jigs are designed to easily skip under cover and docks to attract the fish hiding out of sight.

Berkley’s Skippin’ Jigs feature a wide, flat head design. The flattened head offers more surface area than traditional jig designs, allowing the jigs to be easily skipped underneath cover and docks. READ MORE>

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Pairs With...

Powerbait® MaxScent Meaty Chunk

Color: WATERMELON CANDY

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations.

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Powerbait® MaxScent Chigger Craw

Color: ALABAMA CRAW

This soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

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Berkley Finesse Jigs

Color: BR Green Pumpkin
Color: Watermelon Candy
Color: Peanut Butter and Jelly

Perfect for precise applications, the Finesse Jigs will draw bites when larger profile baits will not.

Berkley Finesse Jigs feature a small, classic Arkie-style head design and downsized skirt profile. This compact profile allows for more precise, finesse presentations over larger profiled jigs. READ MORE>

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Pairs With...

Powerbait® MaxScent Meaty Chunk

Color: WATERMELON CANDY

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations.

Learn More

Powerbait® The Boss Grub

Color: Red Grub

This soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Learn More

Berkley Heavy Cover Jigs

Color: June Bug
Color: Black/Blue
Color: Texas Craw

Penetrate the densest vegetation and draw out more fish with these Heavy Cover Jigs.

Berkley Heavy Cover jigs feature a heavy-duty, aggressively pointed head design ideal for penetrating the densest vegetation and thickest hard cover. A recessed, horizontal line tie reduces the possibly of snags. READ MORE>

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Pairs With...

Powerbait® MaxScent Creature Hawg

Color: WATERMELON RED MAGIC

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations.

Learn More

Powerbait® MaxScent Chigger Craw

Color: Alabama Craw

This soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Learn More

Berkley Flippin' Jigs

Color: Black/Blue
Color: BR Green Pumpkin
Color: Black/Brown Amber

Slip easily in and out of complicated cover and draw aggressive strikes with these Flippin’ Jigs.

Berkley’s Flippin’ Jigs feature a broad, Arkie-style head ideal for slipping into and out of the thickest aquatic slop and most compacted cover. A recessed, horizontal line tie reduces the possibly of snags. READ MORE>

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Pairs With...

Powerbait® Crash Craw

Color: Bama Bug

The Crash Craw's compact profile allows this bait to excel in a variety of situations. The rib design hides the hook for effortless gliding through heavy cover and a mouth full of PowerBait flavor!

Learn More

Powerbait® Pit Boss

Color: Big Texan

This soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

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