Here at Berkley, we use our science to help you catch more fish. Discover the story behind Berkley's science today.
Is it a hard-thumping walleye lure? Is it a long casting bass lure?
Discover the latest in Berkley Science and learn how our innovations are changing the game in bait.
Versatile, castable, original.
Outcast, Outlast and Outfish all other hardbaits.
Berkley Stunna stuns the bassfishing world.
Trust facts, not fads. Trust PowerBait.
The last hobby you'll ever need.
Berkley science and why it matters.
Harnesses the power of smell to help you catch more fish.
They said we'd never find a material that could replicate the action of a balsa bait. THEY WERE WRONG.
Walleye Fever with Korey Sprengel
The Definitive Berkley Topwater Bait Guide
At Berkley®, we’re committed to scientifically figuring out how to help anglers catch more fish. But in times like these, it may be less about how you should fish, and more about why.
For Shoal: A Tale of River Debauchery and a Rare Native Bass
A Bait for Every Bite.
YOUR FISH. OUR SCIENCE.