Exclusive Chop Block
Introducing two new colors and three size options, available only at Berkley.
Engineered by Type. Proven on the Water.
Shop By Category
Innovation Never Rests
The Newest Creations
Exclusive
New
SHOP BY species
Bass
For the angler who lives for that topwater strike.
trout
Perfect for cold-water mornings and mountain streams.
walleye
Precision baits and proven rigs engineered to outsmart walleye in any water.
saltwater
Salt, surf, and strength... built to perform in the elements.
Ice Season Ready
Ice Fishing Best Sellers
Get Fitted
Be ready for every cast. Outfitting your gear the right way is the foundation of consistent performance and confidence on the water. From Berkley® line engineered for strength, sensitivity, and reliability, to purpose-built apparel and essential tools and accessories, this collection is designed to perform when it matters most.
Whether you’re chasing bass close to home or pushing farther offshore, it’s always better to be prepared - because the right gear makes every bite count.
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Tools & Accessories
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