ICE FISHING ESSENTIALS
From proven baits to strong line and everything in between.
Ice Season Ready
Ice Fishing Best Sellers
SHOP BY species
Bass
For the angler who lives for that topwater strike.
trout
Perfect for cold-water mornings and mountain streams.
walleye
Precision baits and proven rigs engineered to outsmart walleye in any water.
saltwater
Salt, surf, and strength... built to perform in the elements.
Innovation Never Rests
The Newest Creations
Engineered by Type. Proven on the Water.
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Get Fitted
Be ready for every cast. Outfitting your gear the right way is the foundation of consistent performance and confidence on the water. From Berkley® line engineered for strength, sensitivity, and reliability, to purpose-built apparel and essential tools and accessories, this collection is designed to perform when it matters most.
Whether you’re chasing bass close to home or pushing farther offshore, it’s always better to be prepared - because the right gear makes every bite count.
LINE
APPAREL
Tools & Accessories
