Stories

Your Fish. Our Science.

Here at Berkley, we use our science to help you catch more fish. Discover the story behind Berkley's science today.

Stories

Berkley Gulp!

Harnesses the power of smell to help you catch more fish.

Berkley Ice Adventures

Ice Adventures

Kayak Fishing

For Shoal: A Tale of River Debauchery and a Rare Native Bass

Down the Line

Walleye Fever with Korey Sprengel

Spring Fishing is Here

A Bait for Every Bite.

Berkley Hit Stick

They said we'd never find a material that could replicate the action of a balsa bait. THEY WERE WRONG.

Topwater

The Definitive Berkley Topwater Bait Guide

Fish Through It

At Berkley®, we’re committed to scientifically figuring out how to help anglers catch more fish. But in times like these, it may be less about how you should fish, and more about why.

This is the Berkley Experience.

Your Fish. Our Science.

Stories

Berkley Gulp!

Berkley Ice Adventures

Kayak Fishing

Down the Line

Spring Fishing is Here

Berkley Hit Stick

Topwater

Fish Through It