This is the Berkley Experience.

What's New for 2021

Discover the latest in Berkley Science and learn how our innovations are changing the game in bait.

Stunna Jerkbait

Versatile, castable, original.

Berkley's New Saltwater Hardbait Series

Outcast, Outlast and Outfish all other hardbaits.

Hank Cherry Back-to-Back Bassmaster Classic Winner

Berkley Stunna stuns the bassfishing world.

Berkley Powerbait

Trust facts, not fads. Trust PowerBait.

Welcome to Fishing

The last hobby you'll ever need.

Line Matters

Berkley science and why it matters.

Berkley Gulp!

Harnesses the power of smell to help you catch more fish.

Berkley Hit Stick

They said we'd never find a material that could replicate the action of a balsa bait. THEY WERE WRONG.

Down the Line

Walleye Fever with Korey Sprengel

Topwater

The Definitive Berkley Topwater Bait Guide

Fish Through It

At Berkley®, we’re committed to scientifically figuring out how to help anglers catch more fish. But in times like these, it may be less about how you should fish, and more about why.

Kayak Fishing

For Shoal: A Tale of River Debauchery and a Rare Native Bass

Spring Fishing is Here

A Bait for Every Bite.

Berkley Ice Adventures

Ice Adventures