The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Authentic Minnow Assortment Profile: Crafted with realistic minnow body shapes featuring the distinctive streamlined design and natural proportions that perfectly mimic live baitfish. The assortment includes multiple sizes and colors, providing the exact variety of minnow profiles that freshwater gamefish encounter naturally, creating the ultimate selection for any fishing situation.

Alive! Recharge Technology: Pre-soaked in powerful Gulp! Alive! attractant that continuously releases scent to draw fish from greater distances. When effectiveness diminishes, simply return the bait to the jar to recharge its fish-attracting power, while the flexible bodies create lifelike swimming motion and natural movement that triggers strikes from even the most selective fish.

Versatile Assortment Value: Multiple minnow sizes and colors in one convenient jar allow anglers to match the hatch and adapt to changing conditions. The soft, supple Gulp! Alive! material mimics the natural appearance and texture of live minnows, while the assortment format provides maximum versatility for targeting bass, walleye, trout, and countless other freshwater species that feed on baitfish.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient jar of Gulp! Alive! The proven fish-catching power combined with this perfectly curated minnow assortment makes it an essential addition to any angler's tackle box.