The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Authentic Saltwater Sandworm Profile: Crafted with a realistic sandworm body shape featuring the distinctive elongated design and natural segmentation that perfectly mimics live marine sandworms. The streamlined profile and detailed body rings replicate the exact appearance of the sandworms that stripers, fluke, and other saltwater species actively hunt in sandy bottoms and shallow waters.

Alive! Recharge Technology: Pre-soaked in powerful Gulp! Alive! attractant that continuously releases scent to draw fish from greater distances. When effectiveness diminishes, simply return the bait to the bucket to recharge its fish-attracting power, while the flexible body creates realistic worm-like movement with every retrieve.

Lifelike Movement: The soft, supple Gulp! Alive! material allows for natural flexing and undulation that triggers strikes from even the most cautious fish. The segmented body creates authentic sandworm motion, while the balanced design ensures proper presentation whether drifted naturally or actively worked along the bottom in saltwater environments.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bucket of Gulp! Alive! The proven fish-catching power combined with this perfectly shaped saltwater sandworm profile makes it an essential addition to any saltwater angler's tackle box.