The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Authentic Mud Minnow/Croaker Profile: Crafted with a realistic baitfish body shape featuring the distinctive elongated design and natural proportions that perfectly mimic both mud minnows and small croakers. The streamlined profile and detailed fin definition replicate the exact appearance of these essential forage fish that saltwater gamefish actively hunt in shallow waters and around structure.

Lifelike Swimming Action: The soft, supple Gulp! material allows for natural flexing and undulation that triggers strikes from even the most cautious fish. The balanced design ensures realistic swimming motion at all retrieve speeds, while the detailed body contours create lifelike movement that replicates the natural swimming behavior of live mud minnows and croakers.

Saltwater Scent Technology: Delivers 400 times more scent than ordinary soft plastics, creating a powerful attraction zone that draws fish from greater distances. The biodegradable formula continuously releases attractant even when the bait is motionless, making it irresistible to redfish, trout, flounder, and other saltwater species that feed heavily on these abundant forage fish.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped mud minnow/croaker profile makes it an essential addition to any saltwater angler's tackle box.