The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Authentic Squid Profile: Crafted with a realistic squid body shape featuring the distinctive elongated mantle and detailed tentacles that perfectly mimic live saltwater squid. The streamlined profile and natural coloration replicate the exact appearance of the cephalopods that saltwater gamefish actively hunt in open water and around structure.

Lifelike Tentacle Action: The soft, supple Gulp! material allows for natural movement of the tentacles, creating realistic swimming motion and defensive postures that trigger strikes from even the most cautious fish. The flexible construction ensures authentic presentation whether jigged vertically or retrieved horizontally through the water column.

Saltwater Scent Technology: Delivers 400 times more scent than ordinary soft plastics, creating a powerful attraction zone that draws fish from greater distances. The biodegradable formula continuously releases attractant even when the bait is motionless, making it irresistible to stripers, fluke, cod, and other saltwater species that feed heavily on squid.

Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped squid profile makes it an essential addition to any saltwater angler's tackle box.